Who are you sustaining and nurturing?
Every year, Jewish Family Service (JFS) launches our fundraising campaign and asks our friends and donors to support the agency’s operations. And every year, we are overwhelmed by the generosity of your contributions to this Annual Campaign. But why do people give to JFS?
The answer to this question is as varied as the people who donate. Some individuals are purely altruistic and value the good done by the agency. Some are influenced by others; when they learn that a friend has given, they, too, want to give. Charitable giving can be contagious! Still others simply appreciate the tax benefits of a financial donation.
In my dream world, I envision that each and every one of our hundreds of donors will fully understand and embrace the JFS mission: To sustain, nurture, and strengthen the emotional and general wellbeing and stability of families and individuals through the life cycle, within the framework of Jewish tradition and values. Even if that vision doesn’t come true, I hope donors know that some JFS services are mission-driven yet generate no revenue for the agency at all.
That’s why we depend on the generosity of the community to help us deliver needed services. No donation is too small or insignificant; your dollars help support individuals like these JFS clients. Meet Ben, a 5-year-old, who can’t understand why his parents no longer live together; support and guide Steve, a 50-something-year-old who is struggling with long-term unemployment; embrace Pat, a caregiver who is struggling to maintain a frail elderly relative at home; and help Sophie, a senior citizen, who sees no one for days on end. Collective dollars raised through the Annual Campaign have impact!
So this year, when you receive the traditional JFS campaign letter, buried in your mailbox with the dozens of other solicitations you might receive each day, please think about the thousands of people JFS reaches because of your support.
I am grateful for everyone who joins our large and diverse community of contributors who live by their hearts and support our mission.
Erin Gisherman Minior, LICSW
Chief Executive Officer